I have written this manifesto a while ago, but I never wanted (dared?) to publish it. Its title reveals a lot. It is about The Forbidden Word. A word we all very well know deep inside. A word that represents something unbelievably powerful and limitless. But also a word that we avoid in any business context. A word we actually never openly dare to talk about.

I believe the time is ready to start using this word. Especially now.

Feel free to share The Forbidden Word.

Bertil Schaart