Very interesting view on how to deal with non-conformist behaviour. The lack of enforcement of traffic laws on bicyclists in Amsterdam creates a city transport system that actually works. A parallel is drawn with a similar policy towards soft drugs in Amsterdam. By providing the rules of what one should and should not AND by NOT enforcing these rules, an eco system is created where every individual perceives freedom of choice. By allowing this non-conformist behaviour, people perceive freedom of choice, whilst in reality the still operate within a larger frame of controls and rules.
How to deal with non-conformist behaviour elsewhere
Can this be applied somewhere else as well?